Category buying guide
Turn campaign requirements into a display that can be sampled, packed, and repeated.
Translate the campaign brief into display capacity
Start with the product dimensions, packaging, quantity on display, customer interaction, replenishment method, retail position, campaign period, and visual reference. These details determine whether the unit needs shelves, hooks, trays, testers, acrylic holders, lightbox elements, storage, or a counter format.
Coordinate structure, graphics, and lighting
Sheet metal, tube frames, wire, wood panels, acrylic, printed graphics, and LED parts can be combined in one POS display. Logo scale, graphic bleed, removable panels, cable routes, light access, color references, and replacement components should be reviewed before the sample so visual parts remain practical to manufacture and service.
Approve the sample against the launch workflow
A campaign display sample should be tested with actual products and packaging. Check capacity, stability, customer reach, graphics, lighting, assembly, carton protection, and store setup time. Written approval of revisions is especially important when a batch must arrive together for a fixed retail launch.
